With recent stats showing that 17 million American children don’t eat food that meets their basic nutritional needs due to financial instability, Sesame Workshop, along with funding and partnership support of UnitedHealthcare and The Merck Company Foundation, is launching Food for Thought: Eating Well on a Budget.
The English and Spanish multimedia outreach initiative is designed to support families who have children between the ages of two and eight cope with uncertain or limited access to affordable and nutritious food. An educational outreach kit includes an original video featuring the debut of four new Sesame Street Muppets, the Superfoods. The video also features Elmo and friends along with real families. Additionally, the Muppet story featured in the outreach kit will air on Sesame Street on PBS on December 8.
The 400,000 kits will be distributed through UnitedHealthcare, The Merck Foundation and other organizations including National WIC association, Feeding America, Head Start and Meals on Wheels. The initiative will also include two public service messages promoting trying new foods.
The program follows on the heels of Sesame Workshop’s 2004 initiative Healthy Habits for Life, a multi-year program aimed to teach parents and children that health and well-being is just as crucial to child development as learning how to read and write.