Turner International India is joining forces with Zapak Digital Entertainment to market and distribute Cartoon Network’s popular Multiplayer Online Games (MOGs), including the launch of Ben 10 Omniverse: Rise of the Heroes and a new version of Toon Football.
The alliance with India’s largest gaming company expands CN game distribution and associated payment options.
As the exclusive marketing and distribution partner for these Cartoon Network games, Zapak will provide ongoing support to Ben 10 Omniverse: Rise of the Heroes and Toon Football via promotional activities, gaming tournaments and customized retail promotions. Additionally, Zapak is now acting as a premium payment partner, integrating the games into payment channels like credit and debit cards. The company will also launch CN Coins game cards, a Toon currency that will allow India’s youth to manage their transactions.
In fact, there is a growing appetite for interactive online games within India’s youth sector, as the industry is experiencing 89% year-on-year growth in 2010.