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Facebook’s popularity rising among kids under 12

Facebook's age limitation isn't stopping US kids from naming the world's largest social network among one of their Most Beloved Brands this year.
November 19, 2010

Facebook’s age limitation isn’t stopping US kids from naming the world’s largest social network among one of their Most Beloved Brands this year.

According to an annual study by youth research firm Smarty Pants entitled Young Love, Facebook’s brand-affinity ranking among kids ages six to 12 jumped 85 positions in the past year and is now a Top 100 brand among tweens nine to 12.

Facebook jumped from #181 to #126 this year among kids six to 12 and to #91 among tweens, making the social network’s shift in ranking among the most significant increases of the 270-plus brands evaluated by more than 4,500 children.

Brands that facilitate a family connection seem to dominate the top spots on the Beloved Brands list, with Nintendo’s Wii holding the number-one spot, followed closely by McDonald’s, M&M’S, Disney Channel and Oreo. Apple’s iPod Touch and iPad made 2010 debuts at #35 and #109, respectively.

For the full report, please visit http://asksmartypants.com/younglove/

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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