Facebook’s age limitation isn’t stopping US kids from naming the world’s largest social network among one of their Most Beloved Brands this year.
According to an annual study by youth research firm Smarty Pants entitled Young Love, Facebook’s brand-affinity ranking among kids ages six to 12 jumped 85 positions in the past year and is now a Top 100 brand among tweens nine to 12.
Facebook jumped from #181 to #126 this year among kids six to 12 and to #91 among tweens, making the social network’s shift in ranking among the most significant increases of the 270-plus brands evaluated by more than 4,500 children.
Brands that facilitate a family connection seem to dominate the top spots on the Beloved Brands list, with Nintendo’s Wii holding the number-one spot, followed closely by McDonald’s, M&M’S, Disney Channel and Oreo. Apple’s iPod Touch and iPad made 2010 debuts at #35 and #109, respectively.
For the full report, please visit http://asksmartypants.com/younglove/