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Toys ‘R’ Us introduces Sing-a-ma-jig doll app

Toys 'R' Us is adding a new dimension to the popular Singa-a-ma-jigs! plush characters with the Become a Sing-a-ma-jig! Doll app on Facebook and iPod touch.
November 18, 2010

Toys ‘R’ Us is adding a new dimension to the popular Singa-a-ma-jigs! plush characters with the Become a Sing-a-ma-jig! Doll app on Facebook and iPod touch.

The app is available at Facebook.com/Toysrus and is expected to be released on the iPod touch and iPhone in the next week.

The app lets users transform themselves into one of the four original Sing-a-ma-jigs. Users can then share the singing version of themselves with friends and family via Facebook

Given the popularity of the singing plush characters, which hit stores this past summer, Mattel has added a foursome of new Sing-a-ma-jigs that are now on Toys ‘R’ Us shelves nationwide

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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