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Borders to feature exclusive Richard Scarry products

The Cookie Jar Group and Random House are joining forces with US book retailer Borders to offer exclusive Richard Scarry Busytown products this holiday season.
November 17, 2010

The Cookie Jar Group and Random House are joining forces with US book retailer Borders to offer exclusive Richard Scarry Busytown products this holiday season.

Borders stores across the US are now featuring a collection of classic Richard Scarry tales, Super Stupendous Stories , published by Random House, a Richard Scarry small beanie plush assortment and large Huckle Cat plush from The Bridge, and an exclusive boxed board book set from Five Mile Press.

On top of the exclusive products, Borders stores will also offer a Richard Scarry assortment including classic books, new TV tie-in books from Richard Scarry’s Busytown Mysteries, a variety of board, memory and card games and floor puzzles and DVDs.

The partnership comes as Borders strengthens its focus on its children’s category this holiday season.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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