Italy-based Rainbow SpA has landed a raft of new licenses throughout Southern Europe for its latest girls-skewing TV series PopPixie.
Giochi Preziosi is on-board for toys in Italy, Spain and Greece, including arts and crafts, outdoor and electronic toys. In Italy, GA Ombrelli will bring Pixie umbrellas to market, while Hachette has taken on the publishing rights in France. In Spain, Big Picture has signed a VOD, DVD and Blu-Ray deal and in Portugal a DVD deal has been made with Lusomundo.
PopPixe (52 x 13-minutes) had its worldwide broadcast debut on France 3′s Mon Ludo, on August 14. The launch in France coincided with a pan-African debut on K-Net followed by TVI and Canal Panda (Portugal), Clan TVE (Spain), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa) and Noga (Israel).
The PopPixie characters were first introduced in 2007 in the second season of the Winx Club. The Pixies achieved impressive licensing results, prompting Rainbow to develop the property into its own TV show and brand.