Canada’s Teletoon Retro has launched a multi-platform campaign to get the Teletoon Retro Hall of Fame off the ground and is inviting consumers to vote for their top-five toon characters of all time.
The campaign encourages fans to vote on www.teletoonretro.com, while also giving them a chance to win a trip for four to see Bugs Bunny at the Symphony in one North American city. After voting closes on December 6, the five characters with the highest number of votes will become the inaugural inductees into the Teletoon Retro Hall of Fame. The event will culminate with each of the characters being featured in a 24-hour programming marathon during Christmas holidays on Teletoon Retro.
The integrated campaign is supported through social media, on-air promotion and off-channel support, as well as radio, print and online advertising.
The social media aspect of the campaign was developed by the network in collaboration with integrated digital and interactive marketing agency Tribal DDB. The elements include micro-media and search buys as well as the launch of a Facebook page, which has garnered more than 5,000 fans in its first weeks.