Hot Topic stores in the US and Canada are making room for exclusive Harry Potter boutiques that coincide with the November 19 release of Warner Bros. Pictures’ Harry Potter and the Deathly Hollows – Part 1.
The dedicated boutiques will feature new products at each of Hot Topic’s 680 North American locations. The merch assortment will feature junior and young men’s and women’s apparel, including exclusive Gryffindor and Slytherin polo and tie combination tees, along with bags, throws, jewelry, key chains, stationery and posters.
Additionally, an in-store mobile application will offer challenges and rewards to customers who participate through their iPhone and Android mobile devices. The SCVNGR destination-based mobile promotional application will allow customers to unlock digital badges by visiting Hot Topic locations and participating in various challenges. Customers are encouraged to visit the store weekly for a chance to collect all five and also to unlock the featured rewards, which include a mini-movie poster and 20% off any in-store Harry Potter item.