New licensing partners have jumped on board the Moshi Monsters brand, the popular children’s virtual world that boasts more than 30 million members worldwide. UK-based Moshi developer and publisher Mind Candy is forecasting more than US$100 million in retail sales of products based on the brand in 2011.
In an effort to propel the numbers, partnership deals have been inked with Spin Master (North American toys), Hunter (Australian toys), Scholastic (North American books) and Topps (trading cards global). The join a roster of current partners that includes Penguin Books (books outside of North America) and Vivid Imaginations (master toy manufacturer and UK distributor).
Currently, one million virtual items are bought within the Moshi Monsters world daily and to-date more than one billion puzzles have been played within the game.