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Paul Frank dips into chocolate market

Marking its debut in the confections retail market, fashion brand Paul Frank Industries is teaming with Nestle Crunch to introduce a limited edition Nestle Crunch Paul Frank chocolate bar, now available exclusively at US Target stores.
November 2, 2010

Marking its debut in the confections retail market, fashion brand Paul Frank Industries is teaming with Nestle Crunch to introduce a limited edition Nestle Crunch Paul Frank chocolate bar, now available exclusively at US Target stores.

The Paul Frank confection is an oversized Nestle Crunch bar tucked inside a gift envelope that doubles as a holiday card. The packaging features holiday-themed artwork from the Paul Frank collection, including Julius the Monkey and Worry Bear.

In light of the collaboration, Nestle Crunch and Paul Frank have launched the Stocking Stuffer Sweepstakes! running until December 31, 2010. Contestants can enter online at www.facebook.com/nestlecrunch and one winner will be chosen each week to receive an assortment of prizes including a Julius Dance Machine sound system, a Neon Julius Cruiser bicycle and a US$500 shopping spree to the Paul Frank store or paulfrank.com.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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