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Hasbro debuts Googly Bands

Hasbro brands is joining the silicone wrist band craze with a new licensing deal in the works with Imperial Toy.
October 29, 2010

Hasbro brands is joining the silicone wrist band craze with a new licensing deal in the works with Imperial Toy.

Hasbro-branded Googly bands based on properties like Littlest Pet Shop, My Little Pony and Transformers are expected to be sold this month at mass market, specialty, party, food and drug stores for an ARP of US$1.00-$3.99.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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