Scholastic Media has promoted Daisy Kline to VP of Marketing and Brand Management.
Kline is currently responsible for directing the marketing, PR and strategy for Scholastic Media’s portfolio of brands and products. In her new role, she will continue developing strategies to maximize brand revenue and ensure coordinated exposure across a wide array of product categories and strategic partners.
Since joining Scholastic in 2007, Kline has conceptualized and overseen the marketing strategies for the company’s franchises, including media properties such as Clifford The Big Red Dog, Goosebumps, I SPY, WordGirl and The Magic School Bus. She also spearheads marketing and promotion for Scholastic Interactive – including campaigns for the launch of Scholastic-branded iTunes apps and multi-platform digital game products.
Prior to joining Scholastic, Kline held marketing posts at Random House Children’s Books and HarperCollins Children’s Books.