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CBeebies takes flight on British Airways

Thanks to a recent deal between BBC Worldwide and British Airways, more than 100 British Airways aircrafts equipped with in-flight entertainment services will begin featuring CBeebies programming in a branded channel environment.
October 28, 2010

Thanks to a recent deal between BBC Worldwide and British Airways, more than 100 British Airways aircrafts equipped with in-flight entertainment services will begin featuring CBeebies programming in a branded channel environment.

The deal marks the first time the preschool channel will be available on an airline as a tailored channel.

CBeebies will appear as a bespoke channel, hosted by presenters Sid Sloane and Andy Day, and will feature international series like In the Night Garden and Zingzillas.

Other BBC Worldwide thematic channels hitting the aircrafts’ small screens include BBC Entertainment, BBC Knowledge and BBC Lifestyle, all of which join in-flight daily news provided by BBC World News.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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