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The Wildflower Group leads Pillow Pets licensing

New York City-based licensing and branding agency The Wildflower Group is spearheading the licensing program for plush toy and pillow line Pillow Pets, with deals with Commonwealth Toy & Novelty Co. and SG Footwear to kick the program off.
October 22, 2010

New York City-based licensing and branding agency The Wildflower Group is spearheading the licensing program for plush toy and pillow line Pillow Pets, with deals with Commonwealth Toy & Novelty Co. and SG Footwear to kick the program off.

The all-in-one pillow and plush toy line includes more than 20 different characters that also transform into full-sized pillows.

The Wildflower Group is currently in discussions with potential licensing partners for Pillow Pets in categories including apparel (sleepwear) & accessories, bedding, health & beauty aids, publishing, stationery, paper party goods and video games.

The initial licensed collections are slated to launch at retail early next year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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