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Nick and THQ renew partnership

SpongeBob SquarePants is primed for a slew of new interactive experiences thanks to a new multi-year licensing agreement between THQ and Nickelodeon that grants the video game publisher worldwide rights to develop and publish video games based on the franchise.
October 19, 2010

SpongeBob SquarePants is primed for a slew of new interactive experiences thanks to a new multi-year licensing agreement between THQ and Nickelodeon that grants the video game publisher worldwide rights to develop and publish video games based on the franchise.

SpongeBob SquarePants has been the leading animated program among kids ages two to 11 for more than seven consecutive years and THQ will continue to role out SpongeBob titles for all video game platforms, including the Sony PlayStation3, Nintendo Wii and DS, and Microsoft Xbox 360. Slated for a 2011 release, the first game developed under the new deal will take advantage of the capabilities of the new Nintendo 3DS, THQ’s uDraw GameTablet for Wii and Kinect for Xbox 360.

THQ has been creating SpongeBob SquarePants gaming experiences for Nickelodeon for the past eight years, producing more than 29 million video game units of titles based on the character.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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