Family entertainment producer and consumer products licensor Chorion has signed a US promotional deal with restaurant chain Arby’s for its fashion and novelty brand Mr. Men and Little Miss.
Running through January 2011, all 3,500 participating Arby’s will feature six character figurines including Little Miss Sunshine, Mr. Tickle, Little Miss Daredevil, Mr. Happy, Mr. Strong and Little Miss Helpful. More than 2.5 million premiums and branded meal bags will be distributed and will be accompanied by in-store marketing such as signage, counter cards and window-clings along with a consumer marketing campaign through Facebook, twitter, online advertising and a splash page on arby’s.com.
To date, the Mr. Men and Little Miss brand has inspired a comprehensive consumer products program with more than 280 licensees worldwide.