L.A.-based global brand and licensing consultancy Brand Central has promoted Andrea Brent to VP of consumer products.
Over the past four years, Brent has been charged with executing new business strategies to drive sales growth and building licensing partnerships. In her expanded role, she will lead client management and business development for the agency, working with a portfolio of national brands.
Brent joined Brand Central in 2006 from Twentieth Century Fox, where she served in Fox’s L&M division handling product development and licensee management for Fox Film and Television properties. Prior to Fox, she was a public relations manager at Arista Records, a division of Sony BMG Music Entertainment.