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Strawberry Shortcake celebrates 30th anniversary

American Greetings Properties, the IP and outbound licensing division of American Greetings Corporation, has released a series of 30th anniversary initiatives for its Strawberry Shortcake brand.
October 13, 2010

American Greetings Properties, the IP and outbound licensing division of American Greetings Corporation, has released a series of 30th anniversary initiatives for its Strawberry Shortcake brand.

Coinciding with the recent debut of the CGI-animated series Strawberry Shortcake’s Berry Bitty Adventures on The Hub, a special 30th anniversary doll collector’s set (US$29.99) from Hasbro will launch next month that includes replicas of three original SS characters.

A series of digital offerings are also complementing the promotion and will include an iPhone app that allows players to help Strawberry Shortcake fill smoothie orders.

A digitally integrated McDonald’s Happy Meal promotion and a partnership with charity Alex’s Lemonade Stand Foundation are also timed to coincide with the 30th anniversary campaign.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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