As part of its growing investment in the US Hispanic marketplace, Discovery Familia is introducing 130 hours of new programming and a comprehensive marketing campaign targeting preschoolers and their moms.
Starting this month, the network will debut a new look and campaign featuring early childhood expert Jeannette Torres-Álvarez as the network’s first brand ambassador. Torres-Álvarez will also serve as on-air host of a new series of interstitials, Nuestros Hijos, which focus on areas of interest to Hispanic moms of preschool-aged children.
During its Discovery Kids programming block, the network will continue with its curriculum-based preschool programming in Spanish and will include new animated children’s series My Big Big Friend (a US exclusive) and Animal Mechanicals. Discovery Familia is also expanding its choices within its three core nighttime programming categories – My Kids, My Home and My Time.