News

Silly Bandz stretch CP lifestyle program

BCP Imports and its licensing agency Brand Central have signed a raft of new master licensee partners for the popular Silly Bandz brand.
October 8, 2010

BCP Imports and its licensing agency Brand Central have signed a raft of new master licensee partners for the popular Silly Bandz brand.

The Silly Bandz consumer products program will launch this fall with licensees including Cra-Z-Art ,who has developed a range of toy-driven collections including arts & crafts, activity maker, collectors’ case, bead box, display stand and collectable dolls.

Mad Engine has created a Silly Bandz fashion collection with a full range of apparel featuring the shapes, colors, and themes including a gift with purchase pack of Silly Bandz, and the brand will go digital with an iPhone application and video game from licensee Zoo Games. University Games is also in development with a series of games and puzzles. Other lifestyle products include cell phone accessories and gadgets from ESI, gummy candy in the shape of the bandz with SMMS and Silly ‘band-ages’ from Ouchies.

Brand Central is seeking additional licensees in product categories including fashion accessories, bags and totes, toys, electronics, housewares, domestics and social expressions.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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