New York-based 4Kids Entertainment and multi-platform preschool property WordWorld have entered into a one-year promotional partnership with Subway Restaurants throughout North America.
Under the promotion, a WordWorld board book and matching meal bag will be available to preschoolers at 25,000 Subway Restaurants upon request when purchasing a Subway Fresh Fito For Kids Meal between October 2010 and December 2011, or while supplies last.
In French-speaking Canadian territories, Subway will be offering a French-language version of the WordWorld board book and meal bag.
The promotion will be supported online at www.Subwaykids.com and through in-restaurant signage.
The WordWorld media franchise focuses on helping young children develop literacy skills. The TV series currently airs in more than 90 countries.