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4Kids and WordWorld launch fresh Subway promotion

New York-based 4Kids Entertainment and multi-platform preschool property WordWorld have entered into a one-year promotional partnership with Subway Restaurants throughout North America.
October 7, 2010

New York-based 4Kids Entertainment and multi-platform preschool property WordWorld have entered into a one-year promotional partnership with Subway Restaurants throughout North America.

Under the promotion, a WordWorld board book and matching meal bag will be available to preschoolers at 25,000 Subway Restaurants upon request when purchasing a Subway Fresh Fito For Kids Meal between October 2010 and December 2011, or while supplies last.

In French-speaking Canadian territories, Subway will be offering a French-language version of the WordWorld board book and meal bag.

The promotion will be supported online at www.Subwaykids.com and through in-restaurant signage.

The WordWorld media franchise focuses on helping young children develop literacy skills. The TV series currently airs in more than 90 countries.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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