International retailer Urban Outfitters will be stocking specially selected Scarlett & Crimson cosmetics and accessory lines in its flagship UK stores in Oxford Street and Bluewater, as well as in its Scandinavian outlets in Copenhagen and Stockholm. The lines selected include Mega Lash Mascara and the eyeliner Punk Your Eyes.
If the initial range proves successful, the company intends to roll out the products to additional stores in time for the holidays.
The listing from Urban Outfitters is part of the continuing development of the teen-focused Scarlett & Crimson brand, co-owned by Coolabi and creator Ged Backland. Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories and stationery.