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CNE teams with Mega Brands for Generator Rex toy line

Cartoon Network Enterprises has entered into a global licensing agreement Mega Brands to develop construction toys based on the new boys action series, Generator Rex.
October 5, 2010

Cartoon Network Enterprises has entered into a global licensing agreement Mega Brands to develop construction toys based on the new boys action series, Generator Rex.

The global partnership marks the first time the two companies have partnered on product development and will produce a full range of toys through a three-year agreement. Mega Brands’ Generator Rex construction toy line is scheduled to launch in the US next fall and will roll out in additional territories soon after.

Generator Rex, the new action-adventure original series from Cartoon Network, is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios. The series follows Rex, a 15-year-old teenager with abnormal powers.

In the US, the network has committed to at least 40 episodes of the series.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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