As part of BBC Worldwide’s strategy to offer enhanced online user experiences and programming content, its preschool property CBeebies has launched a new international consumer site. The new www.CBeebies.com is the first of the branded channel websites to be refreshed and will offer geo-targeted content in key CBeebies territories including South Africa, Asia, and Australia, as well as local language content for Latin America and Poland.
The site features a specially created underwater world that targets the preschool demographic. The content is presented by genres and enables preschoolers to interact with CBeebies characters and brands, including Charlie and Lola, Big and Small, Waybuloo, In The Night Garden, 3rd & Bird and Boogie Beebies.
A Grown Ups section also features articles from educational experts that speak directly to parents.