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Ludorum builds Chuggington licensing program with Mega Brands

Children's IP specialist Ludorum has secured a worldwide agreement with Canadian toy manufacturer Mega Brands, who will create a range of Chuggington construction toys under their global Mega Bloks brand.
September 30, 2010

Children’s IP specialist Ludorum has secured a worldwide agreement with Canadian toy manufacturer Mega Brands, who will create a range of Chuggington construction toys under their global Mega Bloks brand.

The agreement will see Chuggington Mega Bloks play sets launching in the UK from fall 2011 with products rolling out in the US from spring 2012. The play sets will be based on characters from the preschool TV series, which has sold to more than 175 countries around the world.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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