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HIT names Bob the Builder UK and Eire master toy licensee

Children's prodco HIT Entertainment has appointed Character Options as the UK and Eire master toy licensee for its Bob the Builder preschool brand.
September 28, 2010

Children’s prodco HIT Entertainment has appointed Character Options as the UK and Eire master toy licensee for its Bob the Builder preschool brand.

Under the multi-year agreement, Character Options, (the principal trading subsidiary of The Character Group) obtains the rights to develop all new toy products based on Bob the Builder and will be launching new ranges across vehicles, figurines, plush and role play. The first line of products will be available at retail for the 2011 fall/winter season.

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Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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