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CNE and Activision partner for Generator Rex video game

For the first time, Cartoon Network Enterprises (CNE) is partnering with Activision Publishing to create an interactive title based on Cartoon Network's original series, Generator Rex.
September 24, 2010

For the first time, Cartoon Network Enterprises (CNE) is partnering with Activision Publishing to create an interactive title based on Cartoon Network’s original series, Generator Rex.

The untitled game is scheduled to be released in North America next fall for the Wii, PlayStation3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft, Nintendo DS and PSP system. The game will be based on the series that stars Rex, a 15-year-old super agent who has the ability to grow mechanical weapons and vehicles from his own body.

Currently, the brand is supported by a massive online machine that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March.

Activision joins a roster of launch partners for Generator Rex that includes global toy partner Mattel, Hallmark, Warner Home Video and DC Comics.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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