4Kids Entertainment International is bolstering the Yu-Gi-Oh! 5D trading card franchise by adding three more licensees to the brand’s global licensing programme.
Panini has come on-board with pan-European activity covering sticker album collections, sticker packets, sticker sheets and stick and stack activity books, as well as wall calendars across GAS. The sticker products are scheduled to launch this fall, before rolling out across western and eastern Europe later in the year and will be available in book stores, department stores, home video rental chains, kiosks, newsagents, independent and mass retailers, toy chains and online. The Panini calendars are currently available in book, toy and comic shops as well as on Amazon.
Giochi Preziosi has also joined the program and is set to publish an official 5D’s magazine in Italy, scheduled to launch next month. Les Livres Du Dragon D’or, meanwhile, will release sticker books, Look and Find books and coloring books across France and several French-speaking territories next year.
The new activity adds to the growing licensing program for the brand, which is represented across a range of sectors including toys, video games, apparel, BTS, stationery and games. In anticipation of the its 10-year anniversary and 3-D film set to launch next year, the brand will launch a new Global Hub on www.yugioh.com that will integrate TV, TCGs, toys, video games, publishing and licensed products and feature information about the characters and storylines from the past 10 years of Yu-Gi-Oh!, GX and 5D’s.