Amtrak and Anchor Bay Entertainment are hosting a Chuggington-themed cross-promotional campaign that allows US families to take train trips inspired by Ludorum’s Chuggington series.
Throughout September, Amtrak’s Kids Half Off Fare is featuring characters from the CGI-animated preschool series in an effort to promote the brand and the February 2011 DVD release of Let’s Ride The Rails from Anchor Bay Entertainment.
Amtrak’s Kids Half Off Fare lets up to two children ages two to 15 travel at half price when accompanied by an adult. More than 90 Amtrak stations across the country are will promote the Chuggington brand through counter cards and seatback posters. Banners are in select stations, while ticket jackets showcase Chuggington throughout the Amtrak system. Long distance trains have Chuggington placemats with games and a special children’s menu.
Chuggington, and its accompanying interactive website, follows the adventures of three young trainees, Wilson, Brewster and Koko as they quest to become proper Chuggers.