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Family Channel’s Connor Undercover gets promo push

Shaftesbury Films and Heroic Film Company are collaborating with Canadian retailer West 49 to host a special Spy The Difference photo contest in support of the new Family Channel tween series Connor Undercover.
September 3, 2010

Shaftesbury Films and Heroic Film Company are collaborating with Canadian retailer West 49 to host a special Spy The Difference photo contest in support of the new Family Channel tween series Connor Undercover.

Today, visitors to Toronto, Canada’s Ontario Place will be asked to spot the difference between two photos from the series for a chance to win a US$950 shopping spree at West 49. The two leads from the series will also be on-site to sign autographs and greet fans. The promotion precedes Connor Undercover‘s Family Channel premiere in Canada on September 17.

Co-produced by Shaftesbury and Heroic Film Company, Connor Undercover follows the adventures of 15-year-old spy buff Connor Heath, whose life is kicked into overdrive when the first daughter of the leader of a small island nation is sent to live with his family. Between sports rallies and homework assignments, the two must scheme to figure out the mystery that’s taken over their lives – if they can only learn how to get along first.

The series also airs on ABC in Australia, Nickelodeon in Germany, Boomerang in Latin America, and has been acquired by Boomerang UK, Gulli (France), VRT (Belgium) and Noga (Israel).

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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