Ty UK is set to get on the silly bandz wagon with Beanie Bandz for a number of Sanrio characters. Hello Kitty bandz are the first out of the gate.
The Sanrio elasticized silicone wristbands will be the first licensed Beanie Bandz to be launched in the UK market.
The line will consist of a pack of 12 Hello Kitty Beanie Bandz priced at US$6 and will be available at retail from mid-September.
Ty UK first noticed the colourful elasticized wristband trend occurring in the US and saw potential in the product due to its highly collectible and simple nature. The company will be taking a stand at Autumn Fair in Birmingham, UK next week to promote the product to the trade.