Strawberry Shortcake sweetens childhood cancer awareness campaign

August 31, 2010 by Wendy Goldman Getzler

Strawberry Shortcake is collaborating with Alex’s Lemonade Stand Foundation (ALSF) to help raise national awareness and support fundraising efforts in the fight against childhood cancer.

During the campaign, ALSF and Strawberry Shortcake are enlisting volunteers from across the US to host special strawberry lemonade stands during the month of September, tied to Childhood Cancer Awareness Month. Participants can sign up at http://www.alexslemonade.org/campaign/strawberry-shortcake to receive a special kit with lemonade vouchers and Strawberry Shortcake materials along with the opportunity to win a Strawberry Shortcake prize pack.

American Greetings Properties, the IP and outbound licensing division of American Greetings Corporation, along with Strawberry Shortcake’s global licensing agent CPLG, will also donate US$50 to ALSF for every strawberry lemonade stand registered on behalf of Strawberry Shortcake. All funds raised will go directly to Alex’s for cancer research.