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DQE goes Off Road with new footwear line

India-based entertainment and distribution company DQE has inked a merchandising agreement with footwear manufacturer Off Road to produce a collection based on CGI series The Jungle Book.
August 24, 2010

India-based entertainment and distribution company DQE has inked a merchandising agreement with footwear manufacturer Off Road to produce a collection based on CGI series The Jungle Book.

Off Road, which specializes in designing, manufacturing and selling shoes for European brands and markets, has acquired the rights to manufacture a Jungle Book footwear line that will include indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots.

The line will be marketed by French shoe retailers at more than 200 retail outlets across the country and the Benelux region. Off Road is also distributing the products by mail order, the Internet and through hypermarket and supermarket chains.

TF1 Enterprises France, DQE’s co-production partner and licensing and merchandising agent for the Jungle Book in these regions, brokered the deal.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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