News

KidsCo heads to India

International children's channel KidsCo has signed an exclusive distribution agreement with New Delhi Television (NDTV) to represent the channel across India.
August 20, 2010

International children’s channel KidsCo has signed an exclusive distribution agreement with New Delhi Television (NDTV) to represent the channel across India.

Under the deal, NDTV will market KidsCo’s content – including Sonic Underground, The Wiggles and Jass Time! – across all its digital platforms, cable TV and DTH channels.

With digital homes set to cross 50 million in the next two years, the Indian market was a viable step in KidsCo’s strategic expansion across Asia. The network also recently launched in Hong Kong, Taiwan and Indonesia.

KidsCo offers three programming zones of pre-school, kids six to 10 and family, which have been designed to fit audience availability and lifestyle.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu