Gormiti flexes its muscles this fall

August 19, 2010 by Wendy Goldman Getzler

Konami Digital Entertainment is bundling its forthcoming Gormiti: The Lords of Nature! title for Wii and Nintendo DS with an exclusive figurine from the toy collection. The game, to be released for the Wii and DS across Europe in September 2010, uses characters and locations from the Gormiti series co-produced by Marathon Media and Giochi Preziosi.

And on the TV side, 26 half-hour episodes of Gormiti, The Supreme Eclipse Era are set to launch on France’s M6 and Canal J this fall. Marathon Media, which manages the Gormiti licensing programin France with more than 45 active licenses, is launching a range of products in conjunction with the second series, including a second QSR promotion with four original premiums.

Adapted from Italian toy property Gormiti, the animated series launched for international sale at MIPCOM 2008. With more than 100 million toys sold, Gormiti is now the market-leading toy brand for boys in many European countries.