London, UK-based Fluid World, the official UK licensing agent for Sanrio, has appointed former 4Kids senior licensing manager Sandra Arcan to the role of brand manager.
Reporting to Fluid World brand director Libby Grant, Arcan’s primary focus will be to work closely with key retailers as well as develop new business across the Sanrio portfolio. Arcan will also work on up-and-coming Hello Kitty collaborations and activity plans to celebrate Sanrio’s 50th anniversary.
During her time at 4Kids, Arcan managed the EMEA licensing programs for key categories, including fashion, accessories and home. Prior to that, she worked at Nelvana and also has experience as a buyer at Hamleys and Clinton Cards.