Cartoon Network attracted double-digit gains among kids two to 11 in total day, and significant single-digit gains in prime time across the third week of August.
Compared to the same week in 2009, total day delivery among kids two to 11 (667,000) grew by 24% and ratings (1.6) by 23%.Within prime time programming, a new episode of Total Drama World Tour earned the network double-digit gains across the board of targeted kids and boys demos. Kids six to 11 delivery (714,000) expanded by 28% and ratings (2.9) by 26%; kids 2-11 delivery (1,059,000) expanded by 39% and ratings (2.6) by 37%; kids nine to 14 delivery (578,000) expanded by 31% and ratings (2.4) by 33%; boys six to 11 delivery (493,000) expanded by 45% and ratings (3.9) by 44%; boys two to 11 delivery (660,000) grew by 49% and ratings (3.1) by 48%; and boys nine to 14 delivery (393,000) and ratings (3.2) both increased by 39%. Encore presentations of Star Wars: The Clone Wars also earned double and triple-digit gains among key kids demos compared to the same time period in 2009 with kids six to 11 delivery growing by 14% and kids two to 11 delivery growing by 61%.
And for the week of August 9, Disney Channel ranked as the week’s number-one TV network among kids six to 11 and tweens nine to 14, marking the second-consecutive week Disney Channel outranked Nickelodeon among Kids six to 11 and the ninth straight week with tweens nine to 14. In primetime, Disney Channel was also TV’s number-one network with both key kids demo, extending its streak to 276 consecutive weeks among kids six to 11. For this demo, Disney Channel delivered eight of TV’s top 10 telecasts for the week, including the week’s number one telecast, Good Luck Charlie.