Dr. Seuss gets digital

August 17, 2010 by Wendy Goldman Getzler

Random House Children’s Books and Dr. Seuss Enterprises have relaunched Dr. Seuss’ official online home, Seussville.com. The enhanced interactive site features the books and classic characters of Dr. Seuss, including The Cat in the Hat and Green Eggs and Ham.

Visitors can explore animated environments and engage in a variety of games and information, including a comprehensive character guide, searchable book catalog, an authoritative author section, galleries of Dr. Seuss’s early sketches and artwork, robust parent and teacher resources and customizable avatar activities.

Random House Children’s Books collaborated with L.A.-based Big Bad Tomato Interactive Agency to develop the new online experience. The two companies are also partnering to create a new Facebook game, set to launch in September, which will allow players to accumulate votes by completing a variety of Seuss-themed activities in pursuit of becoming the Mayor of Seussville.