Cartoon Network Enterprises (CNE) will bring Spin Master’s fashion doll brand Liv to Magic Marketplace taking place this week in Las Vegas.
This marks the first push to extend the doll line, introduced last fall, into secondary categories. As the licensing and merchandising agent for the brand, CNE will be meeting with partners and actively seeking new licensees in the apparel and accessories categories, as well as other categories including footwear, sleepwear, publishing and interactive.
Targeting girls aged six to 10, the doll line launched with four teenage girls – Daniela, Sophie, Katie and Alexis – who live the same life as the teenagers of today. The brand is accompanied by an online world housed on www.livworld.com.