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Babies’R’ Us mixes with LitteMissMatched

US retailer Toys'R' Us has paired with LittleMissMatched to bring a new assortment of baby apparel, accessories, bedding, room décor and nursery furniture to Babies 'R' Us stores nationwide.
August 12, 2010

US retailer Toys’R’ Us has paired with LittleMissMatched to bring a new assortment of baby apparel, accessories, bedding, room décor and nursery furniture to Babies ‘R’ Us stores nationwide.

The new collection for infants and toddlers expands on the company’s current relationship with LittleMissMatched, which introduced its products to kids and tweens at Toys ‘R’ Us stores last fall.

The Babies ‘R’ Us exclusive collection is offering a range of mix-and-match baby products, co-developed by the merchandising teams at Babies ‘R’ Us and LittleMissMatched.

The retailer will support the launch of the LittleMissMatched line with a marketing campaign, including in-store signage, exposure in the September Babies ‘R’ Us catalogue, an introduction to the assortment on Facebook and online promotions at Babiesrus.com.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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