Babies’R’ Us mixes with LitteMissMatched

August 12, 2010 by Wendy Goldman Getzler

US retailer Toys’R’ Us has paired with LittleMissMatched to bring a new assortment of baby apparel, accessories, bedding, room décor and nursery furniture to Babies ‘R’ Us stores nationwide.

The new collection for infants and toddlers expands on the company’s current relationship with LittleMissMatched, which introduced its products to kids and tweens at Toys ‘R’ Us stores last fall.

The Babies ‘R’ Us exclusive collection is offering a range of mix-and-match baby products, co-developed by the merchandising teams at Babies ‘R’ Us and LittleMissMatched.

The retailer will support the launch of the LittleMissMatched line with a marketing campaign, including in-store signage, exposure in the September Babies ‘R’ Us catalogue, an introduction to the assortment on Facebook and online promotions at Babiesrus.com.