News

Ty UK creates additional Sanrio beanies

Ty UK has extended its partnership with Fluid World, the official UK licensing agent for Sanrio, to produce beanie babies for five additional Sanrio characters.
August 11, 2010

Ty UK has extended its partnership with Fluid World, the official UK licensing agent for Sanrio, to produce beanie babies for five additional Sanrio characters.

Kuromi, Badtz Maru, Chococat, My Melody and Keroppi will launch alongside Hello Kitty in key retailers from October 2010 in line with celebrations for Sanrio’s 50th anniversary. A full roll out is planned for 2011.

The Hello Kitty brand remains the strongest license for Ty UK.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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