News

YTV builds with Habitat for Humanity

Canada-based Corus Entertainment's youth network YTV is teaming with Habitat for Humanity Toronto, a non-profit organization dedicated to building affordable housing to working families, to help build homes for Canadian families.
August 10, 2010

Canada-based Corus Entertainment’s youth network YTV is teaming with Habitat for Humanity Toronto, a non-profit organization dedicated to building affordable housing to working families, to help build homes for Canadian families.

Last month, YTV sent 300 branded hammers to various advertising agencies and clients, encouraging them to help participate in the building of a home that’s taking place from today through Saturday, August 14. Host Carlos from YTV’s after-school block The Zone will be visiting participants on the work site encouraging them to keep up the good work.

Crispin Porter + Bogusky and YTV partnered to create this campaign.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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