FremantleMedia Enterprises and the Leomil Group have signed a new deal to launch Rebecca Bonbon footwear and apparel throughout major European territories.
The first collection from the Leomil Group, in both footwear and apparel, is targeted at kids and tweens between the ages of six and 12 and will be presented to customers for winter 2011 across Germany, Austria, Switzerland, Benelux and France.
Existing Rebecca Bonbon products in France include bags, stationery, back to school, bed linen, accessories and apparel. European licensees include Alpa (France), Manifatture Zotti for apparel (Italy) Trend Import (Germany) and Blueprint (UK). FME acquired rights to the brand from Crown Creative and represents the brand globally (excluding Japan, Korea and China).
The popular French bulldog character, created by the original Hello Kitty designer Yuko Shimizu, has scored more than 50 licensees across many different product categories. This month, the brand will launch across the US and Canada in both Sears and Kmart, covering a variety of key categories, including apparel, outerwear, headwear, accessories, bags, cosmetics, sleepwear, home décor, plush and pet products in time for the back-to-school shopping season.