Family entertainment distributor Chorion has inked a deal with the National Basketball Association (NBA) and Junk Food Clothing Company to launch co-branded NBA Mr. Men and Little Miss apparel starring Little Miss Sunshine in retail outlets across the US.
The line will launch in time for the start of the 2010-11 NBA season, beginning in the US market, with a additional territories, such as the UK, Canada and Mexico, likely to follow.
The co-branding agreement will see the Mr. Men and Little Miss characters and logos cross-licensed with NBA team logos on apparel for juniors, women and men. The collection, featuring knit tops and t-shirts, will make its debut at the Magic trade show taking place in Las Vegas this month and will be available at the NBA Store in New York, NBAStore.com, arenas, department stores, online retailers and boutiques by late fall.
With more than 100 million copies sold worldwide, the Mr. Men and Little Miss brand has inspired a comprehensive consumer products program with more than 280 licensees worldwide.