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Ferrari rolls into sticker albums

Grani & Partners, the Modena-based subsidiary of the Gruppo Giochi Preziosi, is building on its long-standing relationship with Ferrari, obtaining global rights to produce sticker albums, cards and associated gadgets based on the high-end Italian car brand.
August 6, 2010

Grani & Partners, the Modena-based subsidiary of the Gruppo Giochi Preziosi, is building on its long-standing relationship with Ferrari, obtaining global rights to produce sticker albums, cards and associated gadgets based on the high-end Italian car brand.

The first product will be the Ferrari, the Myth sticker album, which will debut in September in time for the Formula 1 GP in Monza. It will include a deluxe format album with 200 stickers that illustrate the history of Ferrari in the Formula 1 world.

The license extends to 2014.

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Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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