News

Marvel adds ingredient to licensing program

Marvel Entertainment has expanded its licensing agreement with Minnesota-based cake decoration supplier and marketer DecoPac to launch a new line of edible images that can be used as pizza toppings.
August 5, 2010

Marvel Entertainment has expanded its licensing agreement with Minnesota-based cake decoration supplier and marketer DecoPac to launch a new line of edible images that can be used as pizza toppings.

DecoPac currently has an agreement with Marvel to market cake decorating products featuring Marvel’s Super Hero franchises. The expanded agreement will award DecoPac additional rights to produce and market pizza-based edible designs that will feature Spider-Man, with upcoming product introductions featuring additional Marvel characters and brands including Super Hero Squad, Marvel Heroes, Wolverine and Marvel Studios’ Iron Man 2, Thor and Captain America: The First Avenger feature films.

The new product will be available beginning in November 2010 at grocery chains, price clubs, pizzerias (non-chain), party and craft stores, convenience stores and other mass retailers.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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