Hyperion and ABC Family launch enhanced eBook

July 30, 2010 by Wendy Goldman Getzler

Hyperion and ABC Family have produced the first enhanced eBook based on a TV series, combining video content from ABC Family’s The Secret Life of the American Teenager with text from Hyperion’s new book The Secret Diary of Ashley Juergens.

The enhanced eBook is now available on the iBookstore, which is included in the free iBooks app for the Apple iPad, iPhone and iPod touch. The video is viewable in a player box embedded inside the pages of the book.

The enhanced eBook is available for US$12.99 on the iBookstore and features 10 x two-minute video selections from The Secret Life of the American Teenager, the full text of the book The Secret Diary of Ashley Juergens in ePub format as well as video that provides another perspective on the experiences Ashley writes about from her own particular point of view in her journal

The project is the result of a partnership between two divisions of the Disney/ABC Television Group (DATG): Hyperion, which provided the book and produced the ePub text format and ABC Family, which provided the video clips and permissions. Disney Interactive Media Group provided the technical storyboard.