Yo Gabba Gabba! steps into Vans footwear

July 29, 2010 by Wendy Goldman Getzler

W!ldbrain Entertainment has closed a deal with footwear and apparel company Vans to produce a Yo Gabba Gabba! shoe collection for kids in time for the 2010 holiday season.

The Yo Gabba Gabba! Vans sneakers will debut in November at retailers worldwide as well as online at shop.vans.com.

The collection includes eight different versions, with each character represented on its own shoe as well as two versions of a Yo Gabba Gabba! group shoe. Toddler shoes starting at US$32 come in the Classic Slip-On and Sk8-Hi Deconstruct models, while kid-sized shoes are priced at US$40 and US$45, respectively.

Yo Gabba Gabba!, created by Christian Jacobs and Scott Schultz, is a music-driven preschool series produced by The Magic Store and W!ldbrain Entertainment.