News

BRB Internacional named sub-agent for PlayStation IPs

Target Entertainment Group has named BRB Internacional as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs across Spain and Portugal.
July 27, 2010

Target Entertainment Group has named BRB Internacional as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs across Spain and Portugal.

The appointment will see BRB manage a merch program for the region that will span all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.

The PlayStation brand incorporates the PlayStation logo, the format logos PS one, PlayStation2, PSP, PlayStation3, DUALSHOCK3 wireless controller designs and PlayStation symbols and phrases like The Game is Just the Start.

The PlayStation IPs licensed to BRB are LittleBigPlanet, EyePet, Invizimals and SingStar.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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