Nickelodeon Consumer Products has teamed with global retailer Toys ‘R’ Us on the licensing program for The Last Airbender, a live-action fantasy film based on the Nickelodeon animated series Avatar: The Last Airbender, with a summer-long promotions in stores across Canada, the UK, Germany and France.
The multi-territory marketing campaign will promote action figures and role play items developed by Toronto, Canada-based master toy licensee Spin Master Toys and the official video game for the film developed by THQ.
The campaign includes in-store POS materials, online banners at www.nick.com, and a co-branded television commercial airing on Nick networks in all four regions driving fans to Toys ‘R’ Us stores. In addition, a discount promotion for Spin Master Toys will be available in UK stores.
On the television front, a number of major deals for preschool programming have been inked by MTV Networks International covering markets in the Asia Pacific and Latin America territories.
In Latin America, Argentina’s Artear has signed deals on Back at the Barnyard season two, in addition to a number of other animated programmes for older children.
For the Dominican Republic, Antena Latina has signed a Nick-branded block deal that includes news deals and renewals on preschool programming, with Back at the Barnyard, Dora the Explorer and Fairly Odd Parents included in the deal.
Korea’s EBS has signed on for Wonder Pets!seasons two and three. Additionally, EBS has signed for English language programming on a total of 180 episodes, including 80 of Dora the Explorer, 60 Wonder Pets! and 40 on Chinese-English animation Ni-Hai Kai Lan.
S4C in Wales, meanwhile, has also signed on for Back at the Barnyard seasons one and two to be broadcast in the Welsh language.